Primary Logo

Alternate Variations

el_logo_primary
el_logo_white
el_logo_black

How to use our Logo.

Logo use for print should always be in CMYK at a resolution of 300 dpi. Whereas Logo use for web should be reserved to HEX code value, and a resolution of 72 dpi. Depending on the layout, placement and various other factors, the choice of both the primary and the secondary logo are permitted. 

Primary Colors

Alternate Colors

ELblue
ELblack
LITSwhite
LITSblack

PANTONE 307C
CMYK: 100 / 50 / 19 / 3
HEX: 0069A7

PANTONE 447C
CMYK: 69 / 60 / 64 / 54
HEX: 373A36

PANTONE 000C
CMYK: 0 / 0 / 0 / 0
HEX: FFFFFF

PANTONE 426C
CMYK: 74 / 65 / 62 / 67
HEX: 24272A

Typography

Typography of our brand identity should be used consistently across mediums, to help ensure that all of our visual communications are consistent.

Our Fonts

EuropaBold
EuropaRegular

Web Font

latoregular
latobold