Primary Logo

Alternate Variations

lits_logo_primary
lits_alternate_white
lits_alternate_black

How to use our Logo.

Logo use for print should always be in CMYK at a resolution of 300 dpi. Whereas Logo use for web should be reserved to HEX code value, and a resolution of 72 dpi. Depending on the layout, placement and various other factors, the choice of both the primary and the secondary logo are permitted. 

Primary Colors

Alternate Colors

PANTONE 308C
CMYK: 98 / 67 / 30 / 11
HEX: 00547D

PANTONE 308C
CMYK: 98 / 67 / 30 / 11
HEX: 00547D

LITSblack

PANTONE 426C
CMYK: 74 / 65 / 62 / 67
HEX: 24272A

LITSwhite

PANTONE 000C
CMYK: 0 / 0 / 0 / 0
HEX: FFFFFF

LITSblack

PANTONE 426C
CMYK: 74 / 65 / 62 / 67
HEX: 24272A

Typography

Typography of our brand identity should be used consistently across mediums, to help ensure that all of our visual communications are consistent.

Logo Fonts

contax
rikos

Web Font

latoregular
latobold