Primary Logo

Secondary Logo

pl_logo_primary
pl_logo_secondary

Alternate Versions

pl_logo_black
pl_logo_white

How to use our Logo.

Logo use for print should always be in CMYK at a resolution of 300 dpi. Whereas Logo use for web should be reserved to HEX code value, and a resolution of 72 dpi. Depending on the layout, placement and various other factors, the choice of both the primary and the secondary logo are permitted. 

Primary Colors

Secondary Colors

PLred
TLblack
PLred
LITSwhite

PANTONE 1795C
CMYK: 10 / 98 / 93 / 1
HEX: D7282F

PANTONE NeutralBlack C
CMYK: 72 / 66 / 64 / 72
HEX: 222222

PANTONE 1795C
CMYK: 10 / 98 / 93 / 1
HEX: D7282F

PANTONE 000C
CMYK: 0 / 0 / 0 / 0
HEX: FFFFFF

Typography

Typography of our brand identity should be used consistently across mediums, to help ensure that all of our visual communications are consistent.

Logo Fonts

Eurostile
typograph

Web Font

latoregular
latobold