Primary Logo
![](https://logixits.com/wp-content/uploads/2023/02/lits_logo_primary-300x154.jpg)
Alternate Variations
![](https://logixits.com/wp-content/uploads/2023/02/lits_alternate_white-300x154.jpg)
![](https://logixits.com/wp-content/uploads/2023/02/lits_alternate_black-300x154.jpg)
How to use our Logo
Logo use for print should always be in CMYK at a resolution of 300 dpi. Whereas Logo use for web should be reserved to HEX code value, and a resolution of 72 dpi. Depending on the layout, placement and various other factors, the choice of both the primary and the secondary logo are permitted.
Primary Colors
![](https://logixits.com/wp-content/uploads/2023/02/LITSblue.jpg)
PANTONE 308C
CMYK: 98 / 67 / 30 / 11
HEX: 00547D
![](https://logixits.com/wp-content/uploads/2023/02/LITSblack.jpg)
PANTONE 426C
CMYK: 74 / 65 / 62 / 67
HEX: 24272A
Variations
![](https://logixits.com/wp-content/uploads/2023/02/LITSwhite-1.jpg)
PANTONE 000C
CMYK: 0 / 0 / 0 / 0
HEX: FFFFFF
![](https://logixits.com/wp-content/uploads/2023/02/LITSblack.jpg)
PANTONE 426C
CMYK: 74 / 65 / 62 / 67
HEX: 24272A
Typography
Typography of our brand identity should be used consistently across mediums, to help ensure that all of our visual communications are consistent.
Logo Fonts
![](https://logixits.com/wp-content/uploads/2023/02/contax.jpg)
![](https://logixits.com/wp-content/uploads/2023/02/rikos-300x57.jpg)
Web Font
![](https://logixits.com/wp-content/uploads/2023/02/latoregular-300x57.jpg)
![](https://logixits.com/wp-content/uploads/2023/02/latobold.jpg)